TREASURE

The puzzle of YG boy group TREASURE's THE FIRST STEP series, which heated up the second half of 2020, is now complete. Starting with their unique teen crush anthem “BOY,” they have gained momentum through the emotional roller coaster “I LOVE YOU” and kept the popularity high with “MMM.” This full album continues that message, filled with the hopeful and positive energy unique to TREASURE. With the members' participation and the full support of renowned producers, the album's potential grows stronger, expanding into new genres and even containing a surprise gift for the fans.
With this series, TREASURE has taken a great first step. [TREASURE EFFECT] signifies the completion of the series, a leap into a wider world, and a new beginning.