REPORT

BABYMONSTER’s Pop-Up Store a Huge Hit…Merch Sold Out and Fans Flock in Droves

The pop-up store commemorating the official debut album release of YG’s new girl group BABYMONSTER has concluded successfully.

YG Entertainment held the ‘BABYMONSTER 1st MINI ALBUM [BABYMONS7ER] POP-UP STORE’ from April 1 to April 10 at The Hyundai Seoul Event Plaza in Yeouido-dong, Seoul.

As the first pop-up store arranged after BABYMONSTER’s official debut, it immediately garnered intense interest among global fans upon announcement. The event saw an accumulated attendance of about 10,000 over 10 days, demonstrating BABYMONSTER’s explosive popularity with a steady stream of ‘open run’ queues, even on weekdays.

Particularly, the space, which was infused with BABYMONSTER’s identity, and the variety of enjoyable activities received positive feedback. Visitors created special memories by taking photos in front of the red horn-shaped sculptures and photo zones, or wandering around the pop-up store searching for stamps of the members’ hand drawings.

The merchandise unveiled for the first time at this pop-up store also attracted significant attention. Photo card holders featuring characters drawn by the members quickly sold out, and fans continually sought after items like ball caps, t-shirts, and hoodies featuring the BABYMONSTER logo.

Meanwhile, BABYMONSTER’s debut mini album [BABYMONS7ER], released on April 1, achieved first place for the highest first-week sales among K-pop girl group debut albums with approximately 400,000 copies sold. The title track, “SHEESH,” made it to 69th place on Spotify’s Daily Top Songs Global Chart, setting the record for the highest entry of a K-pop girl group this year.

Today, they will engage with domestic fans through various contents and appearances, including on Mnet’s ‘M Countdown,’ fan signing events, and more. Additionally, BABYMONSTER is set to expand their global presence with a five-city fan meeting tour in Asia, including Tokyo, Jakarta, Singapore, Taipei, and Bangkok, and a performance at Japan’s largest music festival, ‘Summer Sonic 2024.’