REPORT

TREASURE Surprises with Comeback Spoiler, Unveils Cryptic Unfinished Message

In the midst of their successful second Asia tour, YG Entertainment’s TREASURE has excited global fans by unexpectedly announcing their comeback. At midnight on May 14, YG Entertainment posted a video titled “TREASURE – COMEBACK SPOILER Ⅰ” on their official blog. The video, reminiscent of a movie screen, officially signaled the impending comeback of TREASURE.

Though only about 14 seconds long, the video made a strong impact. Overlaid with noisy, dark imagery, the sound of typing added a meaningful depth. The phrase “MY LOVE IS LIKE ________.” appeared, leaving the last word blank, heightening viewers’ suspense. The video ended with a glitch effect as if a TV screen was turning off, enhancing the cinematic mood and deepening curiosity about the new song’s concept. The artistic direction and cryptic sentences have sparked fans’ imaginations, leading to various speculations and elevating the comeback atmosphere.

While specific details such as the release date have not yet been disclosed, the news has been received like an unexpected gift, with fans showing great enthusiasm. Currently, TREASURE is conducting their second Asia tour, the “2024 TREASURE RELAY TOUR [REBOOT],” which includes 9 shows in 5 cities. Fans are keenly anticipating the new song, prepared as a token of gratitude for their unwavering support, and are curious about the musical world TREASURE will unfold.

On another note, having successfully completed the first show of their second Asia tour in Manila, TREASURE will meet fans in Hong Kong on May 18, in Bangkok from May 23 to 26, in Kuala Lumpur on June 22, and in Jakarta on June 29 and 30. Starting in July, they will kick off a fan meeting tour in Japan, aiming to further boost their global popularity.