NEWS
TREASURE Teams Up with Global Fashion Brand UNIQLO for a Unique Collaboration…The Fashion World Takes Notice
TREASURE is set to unveil a special collaboration with the global fashion brand UNIQLO. On May 22, YG Entertainment announced the launch of TREASURE’s first-ever T-shirt collection, ‘Find Your TREASURE UT,’ in various markets including South Korea, the USA, Europe, and Japan.
This unique collaboration utilizes the world of TREASURE’s music, which has captivated global fans. The designs of the T-shirts feature elements from the music videos and concepts of songs like ‘BOY’, ‘사랑해 (I LOVE YOU)’, ‘직진 (JIKJIN)’, ‘다라리 (DARARI)’, ‘HELLO’, and ‘BONA BONA’.
To celebrate their first collaboration, several special events for fans have been prepared. Following the enthusiastic response to members’ selfies, exclusive content such as behind-the-scenes footage and video messages from the ‘Find Your TREASURE UT’ shoot will be sequentially released. Additionally, a fan signing event is scheduled for June 18.
The ‘Find Your TREASURE UT’ collection will be available from May 24 at UNIQLO stores nationwide and the online store. The availability of products may vary by store, and more details can be found on the UNIQLO website.
Meanwhile, TREASURE is set to release a new digital single, ‘KING KONG,’ on May 28 at 6 PM. This release promises a fresh vibe with a more intense concept and a trendy, distinctive sound, drawing keen interest from global fans.