REPORT

TREASURE Unveils New ‘KING KONG’ Music Video Teaser, Promises Electrifying Performance

Global anticipation is heating up for TREASURE’s new track ‘KING KONG.’ On May 23, YG Entertainment released an additional teaser for the ‘KING KONG’ music video.

The teaser, reminiscent of a cinematic film, showcases overwhelming visuals and parts of the performance for the first time. The varied attractions set against a backdrop of a massive cityscape suggest an unparalleled scale.

The video kicks off with members dashing between helicopters and vehicles on the streets. As the scenes shift between a laboratory, the rooftop of a skyscraper, and a glitzy street, TREASURE appears one by one, enhancing the immersion with their intense styling and a range of expressive performances.

An impactful beat intensifies the atmosphere, accompanied by dynamic group choreography that seems to hit the ground with the lyrics “We go hard hard hard hard.” This powerful display increases intrigue for the full music video and the complete track.

TREASURE’s new single ‘KING KONG’ and its music video are set to be released on May 28 at 6 PM. YG Entertainment hints, “This new track will have a different mood from any music TREASURE has previously released,” adding, “Expect a powerful sound combined with dynamic performances.”

In other news, TREASURE is currently conducting their second Asia tour ‘2024 TREASURE RELAY TOUR REBOOT,’ covering five cities over nine shows. Starting July, they will embark on a fan meeting tour in Japan and are also accelerating work on a new album set for release this fall.