REPORT

‘5-language Speaking’ Explosive Rookie BABYMONSTER to Premier ‘CLIK CLAK’ M/V on the 30th

YG’s new girl group BABYMONSTER is set to premiere the music video for ‘CLIK CLAK’, one of the double title tracks from their first full album, on October 30th at 1 PM (KST).

On the 28th, YG Entertainment posted on their official blog, “[DRIP] ‘CLIK CLAK’ M/V COMING SOON,” announcing the news. ‘CLIK CLAK’ has garnered significant attention as YG EXECUTIVE PRODUCER YANG HYUN SUK assured the high quality of both the music and the video, promoting it as a double title track alongside ‘DRIP’.

BABYMONSTER has been in the spotlight with a special pre-promotion, revealing over a minute of two tracks every week, three weeks before their comeback. This approach has heightened anticipation for the full musicality of all the tracks and has spurred a series of fan reactions and secondary creative works.

The first track ‘CLIK CLAK’ to be pre-released from the album has shown a steady increase in views, currently nearing 6 million. The song’s bold approach of featuring all seven members rapping has intensified fans’ thirst for the full track, with expectations for a heated response upon its full release.

Moreover, this comeback marks a major project meticulously crafted by YG EXECUTIVE PRODUCER YANG HYUN SUK. Remarkably, it has been less than a year since their official debut to their first full album release. This rapid pace is unprecedented not just for YG but also within the K-pop market.

With YANG HYUN SUK’s dedicated effort, the future progress of BABYMONSTER is expected to unfold with even greater momentum. BABYMONSTER will focus on domestic promotions until the end of this year and will embark on a world tour starting next year to expand their global reach. The debut of their first full album and the subsequent world tour set to break records for the quickest timeline in the recent K-pop market.

YG stated, “BABYMONSTER has already earned the moniker ‘trusted powerhouse newcomer’ through numerous performances and has mastered five languages targeting the global market. We hope for much anticipation as they plan to meet both domestic and international fans who have supported them, starting next year.”

Meanwhile, BABYMONSTER will make their comeback with the first full album [DRIP] on November 1st at 1 PM, featuring a mix of nine tracks across various genres, including the double title tracks ‘DRIP’ and ‘CLIK CLAK’.