REPORT

BABYMONSTER Opens Popup Store for Debut Full Album with Massive Promotion

YG’s new girl group BABYMONSTER is inviting fans to a special space to celebrate the release of their first full album [DRIP].

YG Entertainment announced that from November 1st to 10th, the ‘BABYMONSTER 1st FULL ALBUM [DRIP] POP-UP STORE’ will be operated at the BEIZIK STUDIO in Seongdong-gu, Seoul.

Coinciding with the release of their new songs, this popup store will be decorated as a space where fans can get a glimpse of the new album’s concept. The teaser poster released today features a unique design reminiscent of a factory interior, capturing attention and sparking curiosity.

Beyond just viewing, various programs are prepared for fans. Through various experience zones and photo zones, along with various objects, fans will have the opportunity to directly see and connect with the new musical world of BABYMONSTER.

This popup store can be entered without prior reservations, by registering on-site. Particularly, different limited-edition souvenirs have been prepared for fans participating in experience events and on-site album purchasers, with positive responses expected.

Meanwhile, BABYMONSTER will make their comeback on November 1st at 1 PM with their first full album [DRIP], featuring the double title tracks ‘DRIP’ composed by G-DRAGON and the authentic hip-hop track ‘CLIK CLAK’ included as the first track. The album includes nine tracks across genres like hip-hop, dance, and R&B, and the group is set to promote through a massive project befitting of the mega-scale promotions, including the production of several music videos.