REPORT

“YG’s Treasure Box Opens Again” TREASURE, The Return of the K-Pop Jewel

The return of the K-Pop treasure trove. “YG’s Treasure Box” is opening once again.

Top-tier K-Pop group TREASURE is making a comeback. Amid the K-Pop comeback rush that began in October, they are set to make their mark with the filming of their new music video and other preparations for their return.

According to YG Entertainment (YG), TREASURE will start shooting their new music video from the 12th. While the title and concept of the new song and the release schedule are still under wraps, it’s anticipated to be a masterpiece that leverages YG’s full capabilities, generating high expectations.

As with their previously released hit “King Kong” earlier this year, which garnered a lot of attention, the upcoming song is also expected to be a blockbuster-scale production, a viewpoint that dominates both within and outside the K-Pop community.

In line with this, YG has mentioned, “We’ve repeatedly worked to perfect this track, which TREASURE has diligently prepared for a long time as a ‘gift’ for their global fandom. It will approach with a charm full of exhilarating excitement, distinct from their previous activities.”

TREASURE has solidified their position as the ’emperors of performance’ in K-Pop, based on their strong live capabilities and ‘transcendent performances.’ This is evidenced by their successful completion of their second Asia tour, which spanned 13 cities with 30 shows.

YANG HYUN SUK, the Executive Director, has overseen this next phase of TREASURE’s journey, ensuring that their upcoming releases not only meet but exceed the high expectations set by their previous successes. This upcoming release promises to shine brightly in their already impressive repertoire, much like their shining solo tracks in the past.