REPORT

BABYMONSTER Strikes a Chord with Emotional Nuance in ‘Love In My Heart’ MV

Amid the continuing success of their debut with the album [DRIP], BABYMONSTER has once again ignited their popularity with the release of their third music video, ‘Love In My Heart.’

Unveiled on December 16, the ‘Love In My Heart’ music video captures a nostalgic mood with its analog-style aesthetic. Set against diverse backdrops like a lush reed park, an open hillside, and a vintage hideout, the fresh appearances of the members enhance the song’s charm.

The video is distinctively produced as a dramatized narrative, garnering positive reactions. It portrays BABYMONSTER embarking on a journey to find the beginning of a rainbow, much like a cinematic film. The convergence of seven unique colors to form a beautiful rainbow mirrors the synergistic journey of the seven members, each showcasing their individual charm, adding an emotional depth to the experience.

Moreover, the members captivate with subtle emotional expressions rather than performances, showcasing their versatile concept execution. Fans are enthusiastically responding to BABYMONSTER’s different charms, diverging from the original hip-hop vibe of ‘CLIK CLAK’ and the vibrant, free-spirited energy of ‘DRIP.’

Fans from various countries expressed their feelings, saying, “The content makes you think of the journey from ‘Last Evaluation’ to now. It’s a heart-touching video for fans,” “It feels like BABYMONSTER’s youth drama,” “I feel like it will be overwhelming to hear this live at a concert,” and “A BABYMONSTER-style sentimental YG music video is born.”

Meanwhile, BABYMONSTER is set to launch their first world tour with shows on January 25 and 26 at the Seoul KSPO DOME. As a rookie K-pop girl group, their rapid entry into the prestigious KSPO DOME has been announced, and they will continue to expand their global footprint with stops in New Jersey, Los Angeles, Kanagawa, Aichi, Osaka, and Fukuoka.