REPORT

BABYMONSTER Collaborates with BATTLE GROUND (PUBG Mobile) to Expand Gaming Horizons

BABYMONSTER is broadening its horizons into the gaming market through a special collaboration with the globally popular game ‘PUBG Mobile’ (PUBGM). The collaboration, which runs from March 21 to May 7, 2025, is heightening anticipation among gamers and music fans alike by bringing the musical world of BABYMONSTER to life through various events.

One of the key features of this collaboration is the use of BABYMONSTER’s lead track ‘DRIP’ from their 1st full album as the in-game lobby background music, immersing players in their music right from the start of the game. Additionally, a function to listen to their tracks on a cassette tape is introduced, offering players a unique experience to enjoy BABYMONSTER’s music within the game. There’s also an option to follow along with the point dance, adding an interactive element of fun that goes beyond just listening to the music.

Several maps within the game are designed to reflect the musical world of BABYMONSTER. Notably, players can board a bus decked out in the team’s signature red color to view exclusive collaboration video messages, and a specially designed photobooth allows fans to take pictures with the members.

Some items in the Space Gift are enhanced with designs drawn by the members themselves, offering fans a special collectible value.

YG ENTERTAINMENT expressed enthusiasm about the venture, stating, “We are thrilled to present the IP of BABYMONSTER in a new world like PUBGM. It’s more than just listening to music—it’s about experiencing and enjoying these special moments directly.”

Meanwhile, BABYMONSTER is successfully navigating its debut world tour, the ‘2025 BABYMONSTER FIRST WORLD TOUR HELLO MONSTERS.’ Having completed successful shows in Seoul, Newark, Los Angeles, and Kanagawa, the group is set to continue their tour in Aichi, Japan, among other locations. The tour, which now includes newly added dates in North America, plans to meet global fans in a total of 20 cities across 29 shows.