REPORT

TREASURE Concludes ‘YELLOW’ Activities, Embarks on Global Fan Tour ‘Hard Work’

Group TREASURE has successfully concluded their special mini-album activities. Released on the 7th, their special mini-album [PLEASURE] showcased their accumulated musical capabilities to the fullest. The members participated in writing and composing tracks, including the title track ‘YELLOW,’ delivering sincere messages to their fans through music reminiscent of a warm spring day, which has been well-received by listeners.

Despite being a special mini-album, TREASURE achieved a career high. According to Hanteo Chart, from the 7th to the 13th, [PLEASURE] sold a total of 716,697 copies, setting a new personal best in initial sales, a core indicator of a fandom’s strength.

Additionally, in the 10th week (March 2-8, 2025) on Circle Chart, they claimed the top spot in both the album and retail album categories, becoming dual champions. This count, which combines exports to foreign markets like Japan and China with half a day’s sales domestically, initially stood at 612,398 copies. The album continues to see a steady rise in sales, now nearing 800,000 copies.

This remarkable performance was made even more special by numerous moments shared with fans. The group actively appeared across music broadcasts, YouTube, and radio, and also surprised fans with visits to pop-up stores and gifts for White Day, sparking enthusiastic responses throughout their promotions. Among these, winning first place on MBC every1’s ‘Show! Champion’ remains a memorable highlight for everyone.

Having successfully wrapped up their ‘YELLOW’ activities, TREASURE will continue to connect with fans globally through their [SPECIAL MOMENT] fan concert tour across nine cities and 17 shows. The tour kicked off with a splendid start at Kyung Hee University’s Peace Hall in Seoul from the 28th to the 30th. They will next take steps towards North America and Japan to further broaden their fanbase.