REPORT

group TREASURE has confirmed the first broadcast of its highly anticipated new original content ‘TREASURE AGENCY in the USA’.

YG Entertainment announced on the 15th, “Starting tomorrow (16th), new episodes of ‘TREASURE AGENCY in the USA’ will be released every Wednesday at 6 PM.” This content is a continuation of ‘TREASURE AGENCY,’ which received praise for showcasing TREASURE’s real office life, and it returns with even more expansive episodes and scale.

Previously, a surprise teaser video featuring TREASURE embarking on their first U.S. business trip for a top-secret YG project drew much attention. On top of that, the release of the official poster hinting at the universe of ‘TREASURE AGENCY in the USA’ further heightened fans’ curiosity. In particular, the visuals set against the backdrop of New York’s Times Square, where a live broadcast of TREASURE’s first North American concert is being shown, draw even more attention.

With the members taking on new roles from general managers to interns as ‘TREASURE AGENCY staff,’ anticipation is rising for the unpredictable episodes to unfold during their trip to the U.S. Viewers can look forward to each member’s unique charms that haven’t been seen on stage, as well as team chemistry that highlights their strong bond. Their proven sense of humor and entertainment, shown through various original contents, is expected to shine once again in this project.

TREASURE has continued to achieve remarkable milestones this year through diverse activities, reaching a career high. Their SPECIAL MINI ALBUM [PLEASURE], released in March, set a new personal record with an initial chodong sales of 716,697 copies and has now accumulated close to 800,000 total sales. Their global fan concert tour [SPECIAL MOMENT], which took them across Korea, Japan, and North America, also wrapped up successfully.

TREASURE is set to release a new mini album on September 1 and will kick off their ‘TREASURE TOUR [PULSE ON]’ in October, starting in Seoul and traveling to a total of 11 cities, continuing their unstoppable momentum in the second half of the year.