NEWS
TREASURE Surpasses 1 Million Pre-orders… Comeback Today (1st) with ‘LOVE PULSE’
TREASURE’s 3rd mini album [LOVE PULSE] will finally be released today at 6PM. The group is set to capture the hearts of music fans with a retro mood never shown before and adeeper musical world.
As evident from the album title [LOVE PULSE], a combination of the words love (LOVE) and pulse (PULSE), the album captures various facets of the emotion of love. It sings of love in more vivid and diverse colors than ever before, from excitement and heart-throbbing emotions to joy, happiness, and even the pain of parting.
The highly anticipated title track ‘PARADISE’ is a disco-funk genre song brimming with a retro vibe. The brass sounds cheerfully layered over the beat and the groovy bass guitar line instantly catch the ear, while the members’ refreshing vocals and sensuous rap are expected to deliver a fluttering sense of excitement.
The music video paints TREASURE’s own paradise through vibrant color schemes and stunning visual aesthetics. Surreal scenes are scattered throughout, sparking joyful imagination, while the
members’ cheerful energy as they revel in a festival-like mood is set to provide feel-good vibes.
The tracklist draws attention with new musical attempts and a unique emotional tone. A total of four songs are included: ‘EVERYTHING’ with its bright and refreshing synth sound, ‘NOW FOREVER’ with its dreamy and addictive melody, and ‘BETTER THAN ME’ completed with warm and delicate vocals.
TREASURE’s 3rd mini album [LOVE PULSE] has already shown extraordinary signs of popularity with the passionate interest of global fans. Just about a month after pre-orders began on August 4,
the album surpassed 1 million in pre-order sales, signaling a strong potential to become a million-seller, raising expectations for new records TREASURE may soon write.
Meanwhile, in celebration of the comeback, TREASURE will open a pop-up store at Star Square in Mapo-gu, Seoul, from the 2nd to the 7th. On the 3rd, they will also release the performance video for ‘PARADISE.’ In addition, the group plans to closely engage with global fans through various online and offline promotions, including music broadcasts and YouTube content. Starting with performances at KSPO DOME in Seoul on October 10, 11, and 12, they will launch the ‘2025-26 TREASURE TOUR [PULSE ON]’ heading to Japan and other parts of Asia.