REPORT

TREASURE has once again captured the hearts of global fans, this time with the sentimental and refreshing mood of their new music video for 'EVERYTHING.'

Released on September 19, the MV for 'EVERYTHING,' a track from their 3rd MINI ALBUM [LOVE PULSE], showcases a more emotional and lyrical side of the group, in contrast to the festive energy of their title track 'PARADISE.' The cinematic, dramatized format of the video amplifies the wistful mood, resonating deeply with music fans.

The story centers around a universal theme, love. From moments of excitement and longing, to separation and reunion, the video depicts a full arc of emotions. Combined with the warmth of the member’s friendship and supportive energy, the narrative evokes the atmosphere of a coming-of-age film, drawing viewers into its emotional depth.

SO JUNG HWAN’s emotional acting is a clear standout. His portrayal of someone watching a loved one walk away, as well as his subtle expressions of reflection and longing, drew particular praise. His nuanced performance beautifully contrasts with the song’s bright sound, leaving a lasting impression.

The MV also excels in its artistic direction. In one standout scene, SO JUNG HWAN levitates when encountering a place or object tied to past memories, adding a touch of surrealism. Meanwhile, all members are seen joyfully running through a vast green field, a visual that amplifies TREASURE’s signature refreshing energy.

The group’s free-spirited and energetic choreography adds another layer of appeal. In the chorus, the powerful arm movements radiate a sense of liberation, while the synchronized burst of energy during the line “I’m dying for you” in the final segment delivers a thrilling climax.

Since the release of [LOVE PULSE] on September 1, TREASURE has been actively engaging with fans across various platforms. Their upcoming 3-day concert at KSPO DOME in Seoul (October 10–12) will mark the kickoff of the 2025–26 TREASURE TOUR [PULSE ON], which will take them to Japan and other Asian cities, solidifying their growing global presence.